I’m Ben, a multi-disciplinary Principal Designer with 10+ years of experience crafting brand experiences that resonate — especially in fintech. Based in Nottingham, I draw inspiration from its rich history and creativity to inject personality into every project. Whether launching new brands or building design systems, my work aims to be innovative, clear, and deeply human-centred.

My portfolio showcases a diverse range of projects, from big-brand campaigns to user interfaces, web design, printed collateral, and even custom illustrations and animations. With a Rolodex of past successes to draw from, I'm always ready to tackle any challenge with passion and precision.

I believe that great design is not only aesthetically pleasing, but also functional and engaging. My mission is to create products that are not only visually polished, but also user-friendly and enjoyable to interact with. Whether you're looking to launch a new brand, revamp an existing one, or develop a memorable campaign, I'm committed to bringing your vision to life with creativity and enthusiasm.

Friendliness

"Treat others as you would like to be treated." I carry this belief into every aspect of my life, approaching even the most challenging individuals with patience and understanding.

Creative thinking



If you’ve got a problem, I’ve got the creative solution. A standard out of the box solution isn’t my go to, I’ll always find a unique and exciting way to solve any challenge using the creative toolkit I’ve developed over the decade I’ve been a designer.

Optimism

Optimism is my default attitude, even in the face of adversity. As a team player, I strive to lift everyone's spirits and rally together to get the most difficult of challenges done.